Customer Relationship Management (CRM) Consultants in Dubai and Abu Dhabi

CRM market in UAE forecast to grow to USD 90 million in 2008 Madar Research

Demand for customer relationship management (CRM) strategies in the United Arab Emirates is expected to increase substantially in the next six years, to boost the local CRM application market size to USD 90 million in 2008, according to a new study by Madar Research Group. This forecast is based on a projected compound average growth rate (CAGR) of 20 percent over the period 2003-2008. It constitutes the value of CRM applications' acquisition, licensing, and related external services such as consultation, installation, integration and upgrades. The forecast market value also includes the application service provision (ASP) segment, but it excludes hardware infrastructure and related services.  This positions H2O already a leading CRM supplier in Dubai and Abu Dhabi to further expand its operations with its H2O Transform business unit.  The business unit that deliveres consultancy and implementation services for Customer Relationship Management already grew its revenues by 200% in the past 12 months and is proving to be a hit within the Dubai and Abu Dhabi Small and Medium Enterprise Markets.  Transform focuses on CRM delivery for the Media, Entertainments and Events sectors but has already won a number of financial services and business services customers beating leading companies like HP and IBM in many of the instances.